It was in early March 2013 when Eric Eckardt met with Greg Clement and Joe Singleton for the very first time. The group chatted for a few hours about how the home selling experience was broken and outdated.
All 3 men agreed that the process took too long, was too expensive, and caused far too many headaches for both buyers and sellers.
Greg and Joe were busy building Realeflow, their real estate software company, into what they envisioned becoming the leading real estate investing community in the world.
Eric was busy helping build one of the largest auction platforms in the country for single family homes. During this same time, Eric started to shift his focus to the discounted brokerage space.